This guarantees successful results and provides a lower cost per customer acquisition compared to traditional direct mail efforts. Targeted direct mailers generate more engagement than the thousands of generic ads that saturate the internet, and customers are more likely to trust you and your business when they receive tangible, carefully curated direct mailers.Ĭomprehensive list appending and data segmentation allows us to target new customers who are most likely to require your services. When you combine direct mail with customer data, you have the opportunity to create highly personalized marketing deliverables. Even better, you can follow along with real time results on your very own dashboard. SE incorporates seven different technologies - Social Match, Mail Tracking, Informed Delivery, Call Tracking, Online Follow-Up, Social Media Follow-Up and LEADmatch - to seamlessly track the effectiveness of your direct mail campaigns. SE aims to add an additional 8-16 touches to each direct mail recipient - skyrocketing your results! With our Share Everywhere Integrated Direct Mail Program (SE) - and our proprietary TracBac ® Analysis - we aim to make direct mail the most effective form of advertising by integrating it with cutting-edge digital marketing technology like Google, Facebook and Instagram, providing solutions for the challenges that center around direct mail as an offline marketing channel and increasing the results of your direct mail campaigns 23-46%.Ĩ0% of sales are made between the 8th and 12th contact. Looking for next level customer retention and lead generation? “An Appreciation For An Old Friend: Direct Mail.” Forbes. Our data-driven direct mail and in-store promotions experts utilize a wide range of direct mail marketing solutions - from postcards, self-mailers and promotional box kits to data management, analytics and security - to send the right message at the right time for maximum ROI and engagement with your target audience. Additionally, 40% of consumers have made a purchase in the last three months and 39% say they try a business for the first time as a result of direct mail.¹ Successful direct mail marketing campaigns drive sales and create powerful brand connections. In fact, for every $167 spent on direct mail in the U.S., marketers sell $2,095 in goods. While unsolicited emails can be deleted with one click, direct mail’s tangible and more intimate nature increases the likelihood that people will pay attention to your messaging, resulting in greater brand visibility and better response rates. Direct mail still remains one of the most effective, tried and true strategies in today’s complex world of marketing.
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